Chestnut Global Partners Europe
This brand book documents the visual system extracted from the official EAP deck and chestnutce.com. Every presentation template is built from these elements.
The mark
The logo is a slab-serif text block (Rockwell) inside a speech-bubble frame. The bubble tail always sits in the bottom-left corner. It recurs as a graphic motif on cards and badges.
Text placed next to the logo aligns to the logo's top edge (items-start), not its vertical center. A small pt-0.5 compensation aligns it with the optical baseline.
Don't use items-center alignment — because of the logo's square shape, the text visually "slips down" and drifts away from the wordmark.
Color palette
Calibri
As a glocal leader in integrated HR solutions, Chestnut Global Partners is powering positive change in progressive organizations.
Workplace Outcome Suite — measuring methodology developed by Lennox & Sharar.
Building blocks
We use INNOVATION and most recent technologies.
Color-coded category grid (deck p10)
CGP Europe is a leading Glocal company that believes in Innovation for Tomorrow and Beyond to improve Employees' lives.
Voice — warm, human-centric B2B; short, declarative sentences; keywords in bold.