Chestnut Global Partners Europe
This brand book documents the visual system extracted from the official EAP deck and chestnutce.com. Every presentation template is built from these elements.
The mark
The logo is a slab-serif text block (Rockwell) inside a speech-bubble frame. The bubble tail always sits in the bottom-left corner. It recurs as a graphic motif on cards and badges.
Text placed next to the logo aligns to the logo's top edge (items-start), not its vertical center. A small pt-0.5 compensation aligns it with the optical baseline.
Don't use items-center alignment — because of the logo's square shape, the text visually "slips down" and drifts away from the wordmark.
Color palette
Teal and orange are the main colors, lavender is a supporting accent. Never use them in equal amounts — they compete.
Main color: headlines, dark surfaces, icons.
Main color: CTAs, highlights, "new" items.
Neutral backgrounds and list rows.
Accent only: a few panels, quotes, icon tiles.
Body text everywhere — not counted.
Calibri
As a glocal leader in integrated HR solutions, Chestnut Global Partners is powering positive change in progressive organizations.
Workplace Outcome Suite — measuring methodology developed by Lennox & Sharar.
text-2xl font-bold uppercase tracking-[0.2em] · a diák tetején álló fejezetcím, duplázott (1.5rem) méret a korábbi text-xs helyett.
Building blocks
We use INNOVATION and most recent technologies.
Color-coded category grid (deck p10)
Sales presentation
Design rules for the company's main sales deck, built on the slides already designed. Content and figures always come from the source material unchanged.
- 1
Only elements supplied in the asset package may be used. Never crop anything out of the source PDF — anything missing is redrawn natively or left out.
- 2
Source text and figures are untouchable: nothing is rewritten, reworded or updated.
- 3
Section (title) slides: full lavender background, large left-aligned headline, optional uppercase caption under a thin line — no illustration.
- 4
Pictograms never sit in colored boxes: white on dark surfaces, teal on light ones.
- 5
Photos and graphics keep their original orientation unless mirroring is explicitly requested.
CGP Europe is a leading Glocal company that believes in Innovation for Tomorrow and Beyond to improve Employees' lives.
Voice — warm, human-centric B2B; short, declarative sentences; keywords in bold.